The introduction page helps customers better understand your store. Please provide specific information about your business, store, and contact information. This will help customers feel confident when purchasing on your website.

A few suggestions for About page content:

Who are you
What are your business values?
Store address
How long have you been doing business in this industry?
How long have you been doing business online?
Who is your team?
Contact information
Links to social networking sites (Twitter, Facebook)